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Cushman & Wakefield Teams Up with Ignite Technologies for Enterprise Video Delivery


- Real Estate Services Firm Enhances Corporate Communications with Video Distribution -

Frisco, Texas, December 8, 2008 - Ignite Technologies, Inc., a leader in providing secure and scalable enterprise Content Delivery Solutions, announced today Cushman & Wakefield, the world’s largest privately-held global real estate services firm, has completed deployment of the Ignite Content Delivery Solution in the US, Canada, and Mexico in an effort to distribute corporate communications messages to 15,000 desktops and laptops worldwide. The initial deployment to more than 6,000 employees realized measurable improvement for effective video delivery and increased view rates for video content. Deployment within Asia and Europe should be completed by January, 2009.

Ignite, branded as CWTV within Cushman & Wakefield, is the communications medium for employees throughout the company to view multi-media messaging delivered by executive and senior management. CWTV enables the executives to communicate virtually face-to-face with each individual employee by delivering TV-quality video, created in-house by Cushman & Wakefield’s internal corporate communications division.

“Ignite proved itself immediately with the fast deployment, superior customer support and comprehensive reporting,” said Brian Jensen, managing director, global corporate communications. “The ability to show higher view rates with CWTV versus sending a link to a video through email, definitely supports our ROI, along with the lack of interference on our internal and external bandwidth,” added Jensen.

CWTV is not limited by content type or file size. Mixed multi-media, such as video, PDFs, audio, Powerpoint® and Flash,® are delivered regardless of bandwidth restrictions or Internet connection speeds. Geographically dispersed employees in remote areas receive the same rich content as employees in the home office.

Since July, Cushman & Wakefield has distributed more than 23,000 deliveries – 337Gigabytes of content – consisting of executive videos, and general internal corporate communications. Reporting and analytics indicate approximately 332% increase in view rates of media rich corporate communications – compared to video link sent through email.

CWTV resides on all Cushman & Wakefield desktops or laptops and employees are automatically notified of content to be viewed by a pop-up delivery alert on their monitor. Employees then view the video full screen, without buffering or launching special media players either online or offline. A questionnaire or survey can be launched upon completion of the video to re-emphasize key content concepts or to solicit feedback from the employee. A content administrator can easily publish, control, target, and report on content through a web-based administration module.

Cushman & Wakefield plans to expand the use of CWTV to include training, recruitment, and eventually customers, partners and vendors. Large clients could benefit greatly by receiving videos and information directly to their desktops instead of through the mail on a DVD or posted to an FTP site.

About Cushman & Wakefield

Cushman & Wakefield is one of the world’s largest commercial real estate services firms. Founded in 1917, the firm has 221 offices in 58 countries, and 15,000 talented professionals. Cushman & Wakefield delivers integrated solutions by actively advising, implementing and managing on behalf of landlords, tenants, lenders and investors through every stage of the real estate process. These solutions include representing clients in the buying, selling, financing, leasing and managing of assets. The firm also provides valuation advice, strategic planning and research, portfolio analysis, and site selection and space location assistance, among many other advisory services. To find out more about Cushman & Wakefield, visit www.cushwake.com.

About Ignite Technologies, Inc.

Ignite Technologies, privately-held and headquartered in Frisco, Texas, provides the industry’s most secure and scalable Content Delivery Solution enabling customers to efficiently publish, deliver and manage digital assets—from rich media content for communications and training to software patches and virus updates—to anyone, anywhere, at any time. Ignite's patented Content Delivery Solution overcomes network and connectivity constraints that have limited the ability to reach online audiences with the highest quality, secure rich media. Ignite's Solution has been deployed across hundreds of thousands of users around the globe at companies like Accenture, BearingPoint, Sabre, and Proctor & Gamble. For more information, visit http://www.IgniteTech.com.

For Additional Information Contact:

Kimberlee Lueders
Vice President, Marketing Communications
Ignite Technologies, Inc.
T 972-348-6447
kimberlee.lueders@ignitetech.com
Brian Jensen
Managing Director, Global Corporate Communications
Cushman & Wakefield
Office: 972-663-9624
Brian.Jensen@cushwake.com

Ignite and the Ignite logo, Ignite Delivery Manager and Ignite Delivery Center are registered trademarks of Ignite Technologies, Inc. All other trademarks are property of their respective owners.

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